ALT Pick Of The Week: Djo “End of Beginning”

After captivating audiences as the charismatic Steve Harrington in Netflix’s Stranger Things, Joe Keery has transcended his acting success to become a notable artist.

Under his musical alias, Djo, he makes a noteworthy debut on the Billboard Hot 100 chart dated March 2. The catalyst for this recognition is his synth-pop solo project’s viral sensation, “End of Beginning,” which was initially released in 2022 as part of his second solo album, Decide.

Two years later,  the standout track is having a breakout moment, as the song has just reached #18 on the Spotify Global Chart, as well as #2 on U.S. Viral 50, #5 on Viral 50 Global and #7 on U.S. Top 50. From your ‘For You’ page to the ALT Pick of the Week… Steve from Stranger Tings is on ALT 99.7!

In light of everything going on with this song I thought I’d share the demo I made on a plane ride to Chicago. Kinda sounds like an Annie Lennox “No More I Love You’s” rip off which I liked. Hadn’t quite figured the lyrics yet. Ended up being End of Beginning. Cheers to ya 🌱 pic.twitter.com/VgGdrfFmzr

— Djo (@djotime) February 24, 2024