First New Coke, Now Ice Cream
Baskin Robbins Teams Up With “Stranger Things”
What better way to binge-watch Stranger Things this summer than with a tub of ice cream on your lap and a spoon in your hand. Thanks to Baskin Robbins, you now can.
The hit Netflix series has been teaming up with some iconic 1980s brands before the launch of its third season on July 4. Two new flavors are coming next month from the ice cream giant, themed after the show.
Eleven’s Heaven takes a page from the character by the same name and contains waffle cone pieces, while Upside Down Pralines features chocolate ice cream with praline pecans and caramel ribbons.
They’re also re-releasing New Coke for the show.
Which products would make a great tie-in with the show? What 80s product would you like to see return to the market?