A new commercial for Gillette is evoking different emotions from people.
The ad focuses on how the #MeToo movement has put a new light on toxic masculinity. In scenes showing bullying and harassment, the narrator asks, “Is this the best a man can get?” The line “The best a man can get” has been Gillette’s slogan for years.
In a statement, Gillette said they “believe in the best of men” and “by holding each other accountable, eliminating excuses for bad behavior, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come.” Reaction to the commercial has been mixed. While some praised Gillette for shining a light on the issue, some people are outraged and sharing the hashtag #boycottGillette.