Would you rather have your favorite artist create new music OR spend their time posting on social media? This seems to be a new struggle that musicians are forced to deal with.
Mike Shinoda says labels are putting pressure on artists to prioritize their social media channels like Twitter, Instagram, and TikTok. In a series of Tweets, he said:
“How is a young artist expected to put in enough time to get great at their craft when they need to feed all these content channels? . . .The time they spent generating mind numbing ‘content’ might have been at the expense of the best song they never wrote.”
(Halsey recently complained about this exact thing.)