While lots of bands have launched signature beverages for a second income stream, Nathaniel Rateliff & The Night Sweats are taking things in a different direction.
The Denver rockers are kicking off their own cannabis line, joining Willie Nelson’s “Willie’s Reserve” brand.
Besides the “Nightstache Collection,” which includes the Colorado created strain AJ’s Cherry AK, the group will use their product to advocate for change.
In a press release, Rateliff says he wants to fight for those still locked up on marijuana-related offenses even though the drug is now legal in the state.

More about: